Social Media Strategist
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Department:
Social Media
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Job Type:
Full-time
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Location:
Westwood
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Job Order ID:
7400
E-commerce men’s subscription service is looking to add a Social Media Strategist to the team based in Westwood, NJ two days a week.
Responsibilities:
- Execute a social calendar on TikTok, YouTube, Instagram, Twitter, LinkedIn & Facebook accounts.
- Capture content and BTS footage at local photo and video shoots
- Maintain a strong understanding of each social media channel and how to optimize content so that it is engaging on those channels.
- Write and develop creative content aligned with our brand and message; adjusting voice and tone from project to project and appropriate for each platform
- Research social media trends and informing management of changes that are relevant to the company’s marketing activities
- Monitor social media for engagement from consumers and to identify social media trends relevant to our digital strategy. Engage with consumers who post to our social media channels and proactively engage with relevant channels.
- Work with our Customer Support team to effectively scrub our organic and paid comments
- Collaborate with our team of TikTok creators, acting as brand steward & coordinating content approvals, payment, and special projects
- Assist in connecting influencers with the correct product, coordinating shipments from our warehouse
- Oversee reporting and analytics on a monthly and campaign basis
What Are We Looking For?
- Bachelor’s degree in marketing, communications, or a related field.
- 3+ years of digital marketing experience, with a focus on social media campaigns and digital content development.
- Must have a working knowledge of Facebook, Twitter, Instagram, LinkedIn, and TikTok
- Motivated collaborator who always has innovative ideas.
- Experience creating social media graphics and short-form video content, like Instagram Reels or TikToks, highly preferred.
- Digital design ability / experience (creating infographics, social media graphics, etc.) is a plus.
- Excellent consulting, writing, proofreading, editing (photo/video/text), presentation and communication skills