Sr Analyst CRM
Senor Analyst, CRM
Reports To: Sr Manager Retention Marketing
DatabaseServe as the in-house expert on all customer data points to own and maintain a full customer database Spearhead continued improvement of marketing automation tactics and capabilities including targeting, and personalization in collaboration with business teams Analyze large data sets to identify trends, draw insights, and develop recommendations. Deliver regular campaign reporting across all marketing channels to optimize customer audience targeting and selection Drive individual personalization and segmentation strategy, reporting on results and identifying areas of segmentation expansion
Marketing/ MerchandisingCollaborate with marketing teams to execute and measure multi-channel strategies for customer engagement, acquisition, retention and personalization Identify opportunities for growth and maximizing CLTV and advertising returns Utilize marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer acquisition, conversion and retention Partner with the Merchandising team to better understand product trends by customer segments Maintain close collaboration with 3rd party vendors and serve as key contact for customer database warehouse
Report CreationCreation of new and/or improved business reports (i.e. client journey, life cycle marketing, RFM etc.). Support both ongoing and ad hoc requests for data analysis and customer deep-dives.
Requirements:Bachelor's degree required 3-5 years experience in retail and/or ecommerce industry Apparel and/or footwear industry experience highly preferred Familiarity with email, social, display, POS, and/or in-store marketing strategies Strong analytical skills with the ability to collect, organize, analyze, and report with exceptional attention to detail Excellent problem-solving, communication, and team-working skills Strong project management/time management skills Experience in tools such as Google Analytics, Shopify, Ometria, Emarsys, Oracle, Tableau, Excel, SQL, etc.
Job Order ID: