Retention Marketing Coordinator

Description: 

Responsibilities

Maintain the Marketing Calendar to drive channel revenue, retention rate and customer lifetime value. Build, deploy, maintain and optimize batch sends, and journeys within the platform from brief to finish in accordance with the Marketing Calendar. Conduct ongoing A/B tests of all aspects of the Email & SMS strategy and communicate the results of these tests to the team regularly. Maintain and review reporting & analysis of campaign performance, sharing insights and recommendations. Assist with KPI optimization across channels inclusive of engagement with email KPIs including deliverability, open rates, click rates, conversion rates, opt-out rates Monitor ongoing maintenance of customer lifecycle series and analyze all campaigns. Assist with campaigns and strategies to engage customers who are “at risk” or are inactive Help develop direct mail programs based on customer lifecycle events (ie post 1st purchase, anniversary, birthday, etc) Work with Social Media team to grow email & sms lists through different acquisition campaigns (sweepstakes, partnerships, etc.) Identify and drive new marketing opportunities and ideas to further scale the business and improve efficiencies across all marketing channels. Support Wholesale Email program (communication, frequency, strategy, deployment, etc)

Requirements

1-3 years of experience in email & sms marketing in Bluecore & Attentive or similar platform (Sailthru, ReSci, Marketo) Excellent analytical and problem-solving skills with the ability to translate metrics into actionable insights. Deep understanding of email & SMS marketing key metrics. Robust knowledge of email & SMS marketing best practices, legal implications etc. Strong communication skills and ability to work cross-functionally between departments. Well organized and able to manage multiple projects simultaneously and effectively. Independent, self motivated,  self-starter, with a can-do attitude that is comfortable in a fast-paced environment. Works well under pressure and can meet tight deadlines with a strong sense of accountability. Strong interpersonal and analytical skills with great attention to detail. Must be proficient in Excel and Google Analytics Experience with Shopify and Qubit a plus
Department: 
Marketing
Job Type: 
Full-time
Location: 
Los Angeles CA
Job Order ID: 
7057