NE Regional Sales Director - Beauty


Luxury Beauty Brand is hiring a NE Regional Sales Director (Wholesale & Retail)! This position reports into the VP of Sales and will be responsible for managing a team of 5 AE’s, a Regional Boutique Director and field team of 15ppl (3 Stores in Manhattan). Will be required to be in the office 1 day/wk, and expected to work in the field the rest of the week. NE Regional business will focus on Sephora, BlueMercury, Macy’s, Independents (many Spa’s) and Retail Stores.



+10-15 years in wholesale + 5years managing teams (wholesale and retail) Relationship/Strong Experience with Sephora Training and Product Education in Beauty Budget Management/ROI Based out of New York Some evening and weekend work required for events. North East Coast Travel Required Domestic travel via car, air and train.



Exhibit ownership and provide consistent direction for your region as well as be a leader to execute business plans and manage your team, and ensure company objectives are achieved.

Select, Develop, and Retain Talents

Manage the wholesale team and the boutique team Recruit, coach and develop sales professionals capable of achieving required sales growth in an ethical manner cohesive with brand standards. Foster and maintain employee engagement through consistent coaching and in-field presence. Drive high level of morale and team unity. Create development plans that perpetuate sales performance achievements and professional growth of the employee. Consistently coach and guide employees to achieve the goals and behaviors presented on the plan. Identify team member and talent opportunities and act accordingly. Re-evaluate, evolve and adjust personnel based on the evolving needs of the business. Establish and foster relationships with key leaders to drive brand growth opportunities.

Formulate and Achieve Sales Goals

Analyze current sales performance to formulate appropriate and profitable sales goals per retailer per SEM and per boutique per campaign. Manipulate and evaluate large amounts of data and provide accurate projections. Analyze sales trends and identify growth opportunities within territories. Formulate action plans to address individual territory needs/opportunities. Plan regular business reviews with team members to perpetuate sales action plans, identify ongoing sales opportunities and drive accountability for current performance. Identify and win distribution opportunities that are profitable, drive ancillary sales growth and coincide with all standards of the brand. Differentiate between retailer/customer asks and profitable actions and act accordingly. Consistently calculate and improve ROI on current distribution and new accounts. Develop and execute call cycle that drives sales and distribution opportunities as well as employee development plans and stays within yearly T&E budget. Negotiate with key retailers to ensure all aspects of the brand that contribute to sales growth are in place and align with brand positioning.

Track and Respect Budget

Control costs, inclusive of labor and manage productivity within your market Manage budget and adjust spending according to sales achievements

Education and Events

Win education and event opportunities in all major retailers. Plan and execute strategic, profitable events with team to drive sell in and sell through. Consider every aspect of ROI and respond accordingly. Organize and execute educational events that coincide with retailer training approaches and needs. Monitor training impact and hold retailers accountable for the investment. Strategically plan routing to support major events and education initiatives.

Retailer and Internal partnerships

Establish and foster relationships with key leadership in all retailers in every channel of trade. Leverage relationships to gain additional sales and education opportunities. Establish and foster relationships with external brand partners. Leverage these relationships for sales partnerships and market intel. Coordinate cross functional teams, understand all aspects of sales including analytics and sales reporting, ROI analysis, brand guidelines, operational procedures, and IT. Proven ability to work cross-functionally and with senior managers and with internal and external partners.




At least Bachelor degree, Master preferrable 10-15 years of sales experience with 5+ years’ experience managing sales teams. Sales experience in retail environments, independent channel of trade, boutique and Spa strongly preferred Excellent communication skills and team spirit 5+ years’ experience in creating and executing employee development plans. Business driven and Entrepreneurial mindset Hands on. Ability to multitask and prioritize in a fast-paced environment, handling projects simultaneously and autonomously. Strong business acumen and understanding of activity/decision ROI. Cross functional exposure required (finance, IT, analytics and sales reporting, operations, etc). Proficient knowledge of HR protocols and employee rights. Experienced in creating company presentations. Skilled presenter who is comfortable in front of any audience. Strong proficiency in Microsoft Office Suite, specifically Excel and PowerPoint. Ability to manipulate data and cross reference spreadsheets for analytical exercises. Ability to create strategic, meaningful presentations in appropriate amount of time.


Job Type: 
Full Time
New York NY
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