Reports To: VP Ecommerce & Digital Marketing
Reporting to the VP Ecommerce & Digital Marketing, the Ecommerce Manager should have strong analytical skills and a deep understanding of ecommerce product management. Through managing the overall web process, this individual will own and execute the product assortment strategy needed to maximize sales, customer acquisition and retention.
Data/Analytics: Responsible for regular reporting on website performance and customer experience metrics—optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth Own daily reporting for web performance—tracking all major KPI to plan
Website & Product Management: Strategically plan product collections, pages, content updates and featured shops based on inventory needs and marketing priorities Responsible for optimizations to navigation, collections, search, and homepage Plan marketing calendar Determine shot lists for photoshoots depending on assets/emails needed, based on selling, inventory, trends, etc. Partner closely with creative director, art director, licensing to agree on initiatives, collaborations to then support message throughout Support paid social team with updates around product launches, collaborations, selling reports Oversee and execute strategic site AB tests to improve KPIs, revenue, and overall customer experience Monitor competitive landscape and site benchmarks Own web processes including: content updates, merchandising, promotional updates, and QA Manage product launch calendar Work closely with internal resources to create products and launch on site Work closely with graphic designer to maintain and update the marketing calendar Email list segmenting + A/B testing, e-mail reporting Oversee presale release process Work closely with Buyers to track incoming inventory, manage delays, track big buys for marketing pushes Work closely with customer service teams to be alerted of callouts and keep high customer service standard Warehouse communications for inventory levels + product audits from warehouse en
Requirements:Bachelor's degree required 3+ years of related experience in Ecommerce or data/analytical field required Previous retail and/or ecommerce experience required Apparel and/or footwear industry experience highly preferred Expert understanding of Excel (advanced reporting), PC Skills, including MS Office, and MS Outlook Understanding of Shopify Merchandising, accounting, and/or business experience a plus Flexibility to adapt to changing business needs, dealing with ambiguity Must be able to think strategically and see the big picture while knowing how to execute it tactically Excellent communication skills, both written and oral Strong project management/time management skills Extremely detail oriented