Digital Performance/Media Activation Manager

Description: 

Highly innovative and entrepreneurial Public fashion company is hiring a Digital Media professional who will take the companies media planning and buying to the next level.  In this exciting and dynamic opportunity the Manger will play a key role in evaluating proprietary data sets to inform media strategy, target and optimize performance based media.

Looking for a data driven expert as the company is consolidating its SEM, Social and Programmatic media buying into one and hiring a stand-out talent to join the team!

Responsibilities

Develop fluid media buying activation strategies: Craft fluid media buying strategies across Search, Social and Programmatic channels, that deliver against brand performance goals Create Audience Targeting Strategies: Bring media to life through robust audience targeting strategies across platforms using 1st, 2nd and 3rd party data Audience Sizing and Fluid Budget Setting: Provide audience size forecasts, by platform, to inform minimum, optimal and maximum investment levels to be recommended for each fluid channel Drive fluid media buying excellence: Ensure consistent and timely execution across all fluid (Search, Social and Programmatic) media channels to deliver against campaign goals, strategies and budgets Cultivate relationships with relevant fluid media vendors: Actively develop and nurture relevant partner relationships across fluid channels to deliver opportunities for future testing and innovation

Qualifications

~5 years relevant experience A deep understanding of search, social and programmatic media programs and data-led media activations Interest in and passion for first-party data targeting, attribution and media and campaign testing Experience working on global campaigns and collaborating with multiple territories and partners. The experience to lead an agency team to deliver and activate extraordinary brand-led media plans across multiple fluid channels using all the tools at their disposable to reach and excite s strategic targets for multiple award-winning video game franchises. Flexible and dynamic with the ability to adapt to changing goals, objectives, priorities and timelines Ability to galvanize and influence teams and stakeholders at all level across the organization Strong quantitative, analytical and problem-solving skills to enable independent decision making
Department: 
Digital Media
Job Type: 
Full Time
Location: 
New York NY
Job Order ID: 
6389