Digital Marketing Manager
Cool Clean skincare brand is looking for a Digital Marketing Manager!
The company is seeking an experienced, data-driven, and entrepreneurial growth expert who will oversee all customer acquisition tactics with the goal of fueling rapid growth to their online business. She/he will be responsible for all paid initiatives including paid social, affiliate, PPC, retargeting and display.
RESPONSIBILITIES:Increase customer acquisition, retention and topline growth while being value and mission driven. Analyze performance of managed channels on an ongoing basis to ensure optimal /efficient results Oversee digital marketing agency on execution, ensure they are clear on strategy and goals as set in partnership with Chief Growth Officer Partner cross departmentally with operations, ecommerce, brand and creative teams to accomplish strategic initiatives Analyze, report, and communicate out campaign KPIs to executive team as needed Scale Amazon business and work on marketing strategies with outside agency Work with Director of Brand Marketing on a holistic marketing calendar Identify and drive new game-changing digital marketing opportunities to further scale the business and improve efficiencies Connect dots of digital efforts to brick & mortar/hospitality side of business. Lend a hand to those verticals as needed Co-manage in house Marketing Associate
Minimum Requirements:Passion for performance marketing 4+ Years of Experience in a Digital Marketing role Must be able to juggle multiple projects at the same time Proven customer acquisition campaigns and digital marketing expertise Highly organized and flexible with great attention to detail Strong reporting skills, both quantitative and qualitative Creative, imaginative and able to develop ideas quickly Self-starter who doesn’t need constant supervision or direction Knowledge of wellness, beauty and/or lifestyle brands Experience with managing Amazon account Google Analytics Certified