Direct-to-consumer fine jewelry e-com startup is hiring a CRM Manager! Email Marketing and Retention experience is required.
The company has grown double digits since launch and expanded to a 30+ person team with 4 stores across the US. They have large ambitions to become the #1 jewelry brand out there by changing the rules of the game. Company has amazing traction to date which enabled them to raise a significant VC-backed Series A funding round leading to an exponential acceleration of their growth.
As the CRM and Retention Manager, you’ll be a thought-leader and play a key role in supporting retention and LTV growth. You will lead email and text message marketing, with the ability to think creatively and analytically in order to conceptualize creative emails and messages, and constantly test and analyze data to optimize and personalize going forward. Reporting into SVP of Marketing, you’ll be the keeper of customer relationship, loyalty and lifecycle marketing. In short, you are responsible for driving higher retention and LTV, while respecting the brand guidelines.
What you’ll be doingDevelop strategies and implementation plans for lifecycle (e.g. CRM and retention) campaigns and enhanced personalization using segmentation and predictive modeling; and set goals to meet overall channel revenue and performance targets Setup, QA, and deploy complex workflows for automated and single-batch campaigns; and monitor ongoing maintenance of customer lifecycle series Coordinate timely execution of Email + Text campaigns from start to finish including creative briefs, asset development and approvals, creating segments in ESP, building HTML, QA, deployment, and post launch reporting Leverage data from multiple sources to evaluate LTV's from various demographics and channels Own business rules to establish email automation frequency strategies Manage ongoing optimization of program KPI's by designing comprehensive, measurable A/B testing methods Track campaigns, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities to test Develop and manage an innovative Loyalty or Perks Program, focusing on personalization, engagement and retention Ensure compliance with internal and external guidelines (including CAN-SPAM and GDRP) as well as best practices
Who you are & what you’ve doneEMAIL MARKETING & RETENTION You’ve managed it before, ideally in a startup or fast-growing e-commerce business for 2-4 years; STARTUP-SAVVY You’ve worked in a startup before and have seen it scale; thrive in fast-paced environment and can juggle competing high-priority projects EXPERIENCED with different ESPs (Klaviyo, Zaius, etc.) and CRM platforms (Custora, Optimove etc.) ANALYTICAL and CREATIVE You are data-driven, think of new ideas and solutions with KPIs and revenue targets in mind ORGANIZED and DETAIL-ORIENTED You have an extraordinary attention to details, strive for absolute accuracy in setup & deployment of campaigns ENERGETIC / GO GETTER We’re looking for someone with passion, who does what it takes to get the job done, has a positive attitude with a demonstrated sense of urgency
About working hereWe're passionate people that work hard and play hard - it's a positive, energetic and transparent environment with a welcoming and supportive team Competitive pay + incentive structure – team members are rewarded for both personal + company performance Flexible vacation policy We like spending time together too (Friday Team Breakfasts, Monthly Team Drinks, Bi-annually Team Trips)