Brand Copy Manager
Key ResponsibilitiesDevelop and maintain the distinctive brand voices for all brands with a strong understanding of each brands positioning and filters across all channels and platforms – Digital/ Social / Community / Blog / Video Develop and lead fresh engaging ways to connect with our customers through the voice of our brands across multiple channels Know the market and be inspired, develop new ideas and be a strong partner in the creative process Work cross-functionally with creative team, retail, marketing, sales, direct mail, ecommerce, apparel design, merchandising, wholesale, international and all exclusive brands to ensure development of strategic brand positioning for all products, campaigns and communication Act as copy leader on corporate strategies and initiatives with consistent, distinct and creative brand voice
Ideal Candidate QualificationsBachelor’s Degree or advanced degree in Journalism or other related areas with an emphasis on writing; or combined 3-5 years of on the job experience in a senior management creative role; ideally in retail/apparel/fashion writing, preferably in a global brand consumer environment or in a fashion editorial role. Expert understanding of marketing campaign development and the mediums and channels to build a campaign: print, video/film, social, digital marketing, email, promotions, e-commerce, retail, wholesale. Experience collaborating with creative and marketing roles. Creative thinker who can provide a solid portfolio Diverse knowledge of the apparel/retail competitive landscape and resourceful use of research mediums. Detail oriented and meticulous proofreader of your work and other colleagues. Use visual and creative sensibilities to translate creative concepts into materials for our consumer. Ability to take responsibility for all copy management and delegation on complex projects concurrently.
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