Senior Digital Strategist
Looking for a digital/social superstar with 5+ years of experience to join our growing Consumer Lifestyle practice, working across a range of beverage accounts - in particular, beer, wine, and spirits. Ideal candidates will have SOLID experience managing social channels + content, digital + influencer programs and extensive knowledge of digital landscape, tools, best ways of measuring success, etc. Candidates are responsible for client counsel/management from a digital/social perspective to drive strategies alongside our account teams. Candidates will take a front seat approach to client management by building relationships with the clients and adding value where appropriate.
Responsibilities:Assist in digital/social strategy development Act as day-to-day resource for one or more clients in the lifestyle space Provide strong counsel and recommendations, both for clients and internal teams Social campaign development, collaborating across digital and design Manage day-to-day content calendar production Measurement and reporting on a regular basis, quantitative and qualitative Keep abreast of industry trends and regularly present fresh, proactive ideas to managers and clients Lead and manage influencer marketing campaigns, being the go-to resource for recommendations and proven relationships Mentor and help develop junior-level team members Assist team with research, ideation and presentations for new business opportunities Manage social media presence at client events, including real-time monitoring and live content creation support
More specifically, the job requires:Client management and account growth Strategy expertise across core digital and social channels such as Squarespace, Mailchimp, Facebook, Instagram, Twitter, Snapchat, Google+ and LinkedIn Excellent writing, communication, and presentation skills Experience creating and executing social media strategies at brand level and campaign level Experience working with measurement and analytics platforms such as SimplyMeasured, Sprinklr, Sysomos, Google Analytics, etc. Development and/or management of social influencer campaigns Previous paid social experience