Retention Marketing Director
Retention Marketing Director for Lifestyle brand that’s been featured on multiple News Shows as well as The New York Times, Esquire,
GQ, Golf Digest, Fortune, Fast Company, CNBC, etc as one of the top companies to work with!
Company is augmenting their online and in-store shopping experience and constantly on a mission to add smart, innovative and fun loving team members.
Search is for Director of Retention to report to their Sr. Director of Acquisition who reports to the VP of Digital. The team there consists of a Marketing Coordinator, Email Marketing Manager, Sr. Acquisition Manager, Digital Marketing Manager and Sr. Marketing Associate.
Search is for a strong professional to lead the strategic development of their customer retention and loyalty programs.
Working closely with the Creative, Acquisition, Business Intelligence, and Merchandising teams, this role will be responsible for strategy and execution of all
retention focused initiatives. The ideal candidate is detail oriented, with broad experience across all aspects of CRM, including paid and organic retention marketing initiatives.
Develop and execute a comprehensive customer communications and lifecycle marketing strategy to increase customer engagement, drive repeat customer
sales, and increase customer lifetime value
Develop proactive strategies focused on increasing customer engagement and retention, through customer journey mapping and reactivation campaigns
Work with team to segment customers into meaningful and actionable cohorts
Generate and test new concepts and tactics that transform insight into action; scale successful pilots, and transfer to go-to-market initiatives
Define and evolve loyalty, shipping and promotional programs that enhance customer engagement, retention and profitability, especially among most valuable customer segments
Provide a thorough, detailed and evolving understanding of customer profiles through research, focus groups and analytics
Monitor and report on relationships with existing customers to executive team Strategize specific paid and organic marketing strategies to retain customers
Develop and manage a team of experienced email and overall retention marketers focused on driving engagement and revenue generation and ensure their continued development and growth
Suggest new methods to address customers’ needs across the Bachelor’s in Marketing or related field
Company is looking for min 7-10 years of Marketing experience in CRM, loyalty and customer segmentation; Ecommerce experience preferred
Successful experience developing paid and organic retention marketing strategies to hit aggressive growth targets
Strong project management skills with ability to drive team to hit aggressive deadlines and coordinate successfully across teams to deliver on larger projects
Strong understanding of the customer mindset and a passion for improving the customer communication and shopping experience
Ability to collaborate well with cross-functional teams and thrive in a dynamic, fast-paced, and highly-fluid environment
Benefits are very generous and comp will be as well