Creative Strategist, Experiential Marketing Agency

Description: 

Creative Strategist

As a Creative Strategist, you’ll be an integral contributor to a team servicing a portfolio of existing clients’ and client prospects’ business, and act as an expert and advocate for both the brands and their target audiences. You’ll conduct research, and then develop strategies that clearly deliver on clients’ business goals. You’ll work in close partnership with the Creative team to develop integrated communications proposals to drive organic growth of existing clients, as well as participate in new business pitches. You’ll establish the objectives, target audience, message, tone, and scope of integrated programs, and improve the performance and results of integrated engagement strategies.

What a day in the life will look like:

Research

? Use research to build a story about target audiences, industry categories, contemporary culture, and brands

? Synthesize research findings to glean key insights that relate to audience attitudes and human and cultural truths

? Conduct primary research (surveys, focus groups) when needed to fill in gaps in existing agency knowledge

? Ensure that the agency team is fully aware of the target audience’s perspective when they are developing strategies and creative proposals, and help the team understand how the target audience responds to advertising and other communications

Strategy

? Work with account management, production and creative design counterparts to develop strategies for integrated programs

? Meet clients to share research findings and review in the context of the client’s marketing objectives

? Develop internal agency briefs to inspire creative teams, and host brainstorms

? Review the creative team work to ensure that it’s aligned to the overall strategy

Articulation

? Serve as chief storyteller, with the ability to create a verbal visualization of marketing strategies

? Articulate strategy and creative ideas through technically flawless, creative, and persuasive copy

? Capture and synthesize the ideas and inputs of various stakeholders and aggregate as a single, unified vision

Results

? Work with account management colleagues and client teams to determine program KPIs

? Propose program evaluation and measurement methods to demonstrate clear ROI

? Analyze project results, suggest changes, improvements, and key learnings for program recaps

Pulse

? Stay abreast of category, social, and cultural trends to present clients to inspire cutting-edge creative solutions

 

You must have:

? Proven understanding/experience using both proven and emerging experiential, digital and earned media tools and tactics

? Experience conducting primary and secondary research

? Creative and sometimes scrappy research skills looking in unexpected places for the answer

? Masterful use of language and persuasive writing

? Excellent presentation and verbal communication skills

? Ability to plan, organize and prioritize multiple projects and maintain tight deadlines

? Excel in collaborating with cross-functional teams

? Integrated experiential/events career experience preferred

? Bachelor’s degree required

Department: 
Marketing/Creative
Job Type: 
Full Time
Location: 
New York NY
Job Order ID: 
6274